Loreal has very recently launched their collection stars pure reds range which has 7 different red toned lipsticks to suit every skin tone, from bold oranges to fuschia pinks and bright reds. The collection star range caters to all ages and skin tones. I know if I buy Sonam's Red for my mom, she'd love it, and my sister will love Blake's red (I love her red too, btw). When I went to check out the collection and swatched all the shades on me, Pure Amaranthe was the shade that stood out the most on me.
The collection star pure reds lipsticks comes in an attractive black and gold packaging, and there is a plastic window on the body which coordinates the colour of the lipstick, which is very helpful in recognising and organising the shades.
The formula and colour of these lipsticks are custom made for each of the stars they represent. Pure Amaranthe is the Chinese Actress Gong Li's red (I didn't know who she was before this range came out) and it is a vivid fuchsia pink with a red undertone. They go on super smoothly, but you get an opaque application after two swatches on my lips. These lipsticks are well pigmented, and these will leave a creamy, lustrous, and matte finish on your lips. Even though the lipsticks are well pigmented, they don't bleed or feather out of your lips.
These lipsticks are do last long on my lips. The creaminess fades away after a few hours, but the stain lingers on your lips for a couple of hours more. You need to be a little careful when you wear the lipstick as it can easily transfer onto your teeth or your tea mug.
The Loreal Collection Star Pure Reds are available in 7 shades and are priced at Rs 995 each.
You can see me wear this lipstick in this video..